A seasoned & passionate team came together from the auto industry and media industry to create DTM. Extensive automotive industry experience and relationships has enabled DTM to forge partnerships with leading auto manufacturers and infotainment systems providers to gather this data for the very first time. On the media side, DTM’s founders have owned and operated radio stations, built the first internet radio ad network, and developed the audience measurement platform that is the standard in internet radio analytics industry today.
Rod has a long career in the auto industry, having gained 20+ years broad automotive product development experience in USA and Europe with Ford, BMW and Land Rover. At XM Satellite Radio, Rod led the development of XM’s Advanced Applications strategy, including the development of the industry-standard real-time traffic platform for automotive and breakthrough in-flight weather capability for aviation. Prior to DTM, he led the Harman global business development team that won Aha Radio adoption by 14 automotive brands. Aha is a global automotive content aggregation platform.
Bob has owned and operated radio stations and communication tower companies. He co-founded the first internet radio rep firm (Net Radio Sales, LLC), sold to Katz Media in 2008. In 2004 Mr. Maccini and Mr. Gallagher co-founded Ando Media, LLC to create Webcast Metrics, the first internet radio measurement platform which is now the standard in measuring internet radio audiences. Ando Media was sold to Triton Digital in 2009. Prior to Ando Media, Bob was an investment banker serving the media industry.
Joe has owned and operated radio stations and communications tower companies. He co-founded the first internet radio rep firm (Net Radio Sales, LLC), sold to Katz Media in 2008. In 2004 Mr. Gallagher and Mr. Maccini co-founded Ando Media, LLC to create Webcast Metrics, the first internet radio measurement platform which is now the standard in measuring internet radio audiences. Ando Media was sold to Triton Digital in 2009.
Prior to joining DTM, Rob was the General Manager and Chief Compliance Officer for measurement at Triton Digital, and led the development and accreditation of WebCast Metrics and WebCast Metrics Local audio measurement products. Rob is a two-time recipient of the Advertising Research Group award for Innovation in Measurement.
Before joining DTM, Rafa was the original architect for the Aha Radio global automotive content aggregation platform, and continued as Aha’s head of technology when acquired by Harman. Previously, Rafa developed the first server-based GPS navigation system while at a California start-up, which led to their acquisition by Motorola, and his continued role as navigation achitect. He has been consultant and advisor for several startups over the last decade.
Hugh is the owner of Yellow Brick Road Ventures, LLC, which consults and invests in a variety of media, entertainment & technology related companies. He co-founded XM Satellite Radio and served as its CEO for ten years until its merger with Sirius. During his tenure, XM grew from a concept into one of the fastest-growing new technologies ever. Hugh was named one of the best CEOs in America by Institutional Investor in 2006. Over his 25-year media career, Hugh has held various senior executive positions in the subscription, on-demand and advertiser-supported, entertainment distribution businesses. He has also worked with New Enterprise Associates, a leading venture capital firm, where he helped identify investment opportunities in the media and tech space including Buzzfeed. Hugh also served as President & CEO of Request TV, a PPV network, and spent 10 years at Time Warner Cable of NYC. He received a B.A from Clark University and has an MBA from Baruch College. Mr. Panero currently serves on corporate and philanthropic boards and is an adjunct professor at George Washington University's School of Media & Public Affairs.
Michelle currently leads the Automotive and Autonomous Mobility Program at the World Economic Forum. She has over 17 years of automotive OEM, Tier 1, and IoT experience, including 13 years at Toyota developing, launching, and operating telematics product/services, including Lexus Link, Toyota Safety Connect, Lexus Enform, and Toyota Entune.
Tobin (Toby) Trevarthen is currently Founder/Chief Narrative Officer of Spatial Shift, LLC – a Narrative design firm based in San Francisco. Prior to his involvement in DTM, Toby spent 17 years working with all automotive OEMs, as well as Tier 2 and 3 players, while at Time Warner, AOL and Harman (Aha Radio). He pioneered an “industry first” in-vehicle interactive advertising effort with Quiznos while at Aha Radio in 2013.
This guest post is by Rod MacKenzie, a founder and CEO of Drive Time Metrics, Inc. that measures audio consumption in vehicles.
This post is by Robert J. Maccini, a founder and Director of Drive Time Metrics, Inc. that measures audio consumption in vehicles.
This guest post is by Robert J. Maccini, a founder and Director of Drive Time Metrics, Inc. that measures audio consumption in vehicles.
The advent of “connected” vehicles has created an exciting opportunity to utilize data collected from a vehicle’s infotainment system for application to the media industry, including for advertising related analytics.
The advent of “connected” vehicles has created an exciting opportunity to utilize data collected from a vehicle’s infotainment system for application to the media industry, including for advertising related analytics.
DTM will use data from Otonomo’s automotive data platform to help revolutionize radio measurement.
In a positive development toward a new way of measuring in-car listening, Drive Time Metrics has received a patent for technology which collects, measures and analyzes in-vehicle media usage via software installed in the head unit.
DTM claims real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume while in a vehicle can be achieved with its new technology.
Drive Time Metrics (DTM), a connected car tech startup, announced that it has been awarded a patent for its core technology which collects, measures, and analyzes in-car media use.
Drive Time Metrics, Inc. today announces the issuance of US Patent No. 10165070, relating to the collection, measurement and analysis of in-vehicle media usage data.
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