• info@drivetimemetrics.com
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    The Connected Car unlocks the holy grail of audio analytics:
    Holistic In-Vehicle Listening
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    Audio listening behavior from millions of drivers
    Anonymous and secure
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    From millions of vehicles from across the industry
    All audio sources in the vehicle

More audio listening is done in cars than anywhere else, yet no one knows what people are actually listening to.

Partnering with OEM auto manufacturers and their systems providers, Drive Time Metrics (DTM) collects and analyzes anonymous audio listening data from millions of vehicles.

We aggregate this data from multiple OEM partners, and develop the sophisticated data analytics to deliver breakthrough insights into listening behavior.

Our analytics are utilized by audio providers, advertisers, ad agencies, music labels and consulting firms, and also by our automotive partners themselves.

DTM’s holistic approach includes all audio sources in a vehicle, whether built-in or brought-in, including AM/FM/HD/DAB, internet radio (Pandora, Spotify, etc.), satellite radio, CD and stored music.

Our Team

A seasoned & passionate team came together from the auto industry and media industry to create DTM.  Extensive automotive industry experience and relationships has enabled DTM to forge partnerships with leading auto manufacturers and infotainment systems providers to gather this data for the very first time.  On the media side, DTM’s founders have owned and operated radio stations, built the first internet radio ad network, and developed the audience measurement platform that is the standard in internet radio analytics industry today.

Rod MacKenzie Founder & CEO
Bob Maccini Founder & CFO
Joe Gallagher Founder
Rob Favre Chief Product Officer
Rafael Saavedra Chief Technology Officer

Rod MacKenzie – Founder & CEO

Rod has a long career in the auto industry, having gained 20+ years broad automotive product development experience in USA and Europe with Ford, BMW and Land Rover. At XM Satellite Radio, Rod led the development of XM’s Advanced Applications strategy, including the development of the industry-standard real-time traffic platform for automotive and breakthrough in-flight weather capability for aviation. Prior to DTM, he led the Harman global business development team that won Aha Radio adoption by 14 automotive brands. Aha is a global automotive content aggregation platform.

Bob Maccini – Founder & CFO

Bob has owned and operated radio stations and communication tower companies.   He co-founded the first internet radio rep firm (Net Radio Sales, LLC), sold to Katz Media in 2008.  In 2004 Mr. Maccini and Mr. Gallagher co-founded Ando Media, LLC to create Webcast Metrics, the first internet radio measurement platform which is now the standard in measuring internet radio audiences.  Ando Media was sold to Triton Digital in 2009. Prior to Ando Media, Bob was an investment banker serving the media industry.

Joe Gallagher - Founder

Joe has owned and operated radio stations and communications tower companies.  He co-founded the first internet radio rep firm (Net Radio Sales, LLC), sold to Katz Media in 2008.  In 2004 Mr. Gallagher and Mr. Maccini co-founded Ando Media, LLC to create Webcast Metrics, the first internet radio measurement platform which is now the standard in measuring internet radio audiences.  Ando Media was sold to Triton Digital in 2009.

Rob Favre – Chief Product Officer

Prior to joining DTM, Rob was the General Manager and Chief Compliance Officer for measurement at Triton Digital, and led the development and accreditation of WebCast Metrics and WebCast Metrics Local audio measurement products.  Rob is a two-time recipient of the Advertising Research Group award for Innovation in Measurement.

Rafael Saavedra - CTO

Before joining DTM, Rafa was the original architect for the Aha Radio global automotive content aggregation platform, and continued as Aha’s head of technology when acquired by Harman. Previously, Rafa developed the first server-based GPS navigation system while at a California start-up, which led to their acquisition by Motorola, and his continued role as navigation achitect. He has been consultant and advisor for several startups over the last decade.

Advisors

Hugh Panero Advisor
Michelle Avary Co-founder and Advisor
Tobin Trevarthen Co-founder and Advisor

Hugh Panero – Advisor

Hugh is the owner of Yellow Brick Road Ventures, LLC, which consults and invests in a variety of media, entertainment & technology related companies. He co-founded XM Satellite Radio and served as its CEO for ten years until its merger with Sirius. During his tenure, XM grew from a concept into one of the fastest-growing new technologies ever. Hugh was named one of the best CEOs in America by Institutional Investor in 2006. Over his 25-year media career, Hugh has held various senior executive positions in the subscription, on-demand and advertiser-supported, entertainment distribution businesses. He has also worked with New Enterprise Associates, a leading venture capital firm, where he helped identify investment opportunities in the media and tech space including Buzzfeed. Hugh also served as President & CEO of Request TV, a PPV network, and spent 10 years at Time Warner Cable of NYC. He received a B.A from Clark University and has an MBA from Baruch College. Mr. Panero currently serves on corporate and philanthropic boards and is an adjunct professor at George Washington University's School of Media & Public Affairs.

Michelle Avary – Co-founder and Advisor

Michelle currently leads the Autonomous and Urban Mobility Program at the World Economic Forum. She has over 17 years of automotive OEM, Tier 1, and IoT experience, including 13 years at Toyota developing, launching, and operating telematics product/services, including Lexus Link, Toyota Safety Connect, Lexus Enform, and Toyota Entune.

Tobin Trevarthen – Co-founder and Advisor

Tobin (Toby) Trevarthen is currently Founder/Chief Narrative Officer of Spatial Shift, LLC – a Narrative design firm based in San Francisco. Prior to his involvement in DTM, Toby spent 17 years working with all automotive OEMs, as well as Tier 2 and 3 players, while at Time Warner, AOL and Harman (Aha Radio). He pioneered an “industry first” in-vehicle interactive advertising effort with Quiznos while at Aha Radio in 2013.

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34 Narragansett Avenue, Suite 4, Jamestown, RI 02835, USA

www.drivetimemetrics.com
info@drivetimemetrics.com
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